There are three main strategies that post-houses can adopt: solutions, convenience, and prestige. Each strategy has its own set of advantages and disadvantages, and it's up to each company to decide which approach will work best for them. There are certainly other ways you can slice it… but roll with it.
focused businesses prioritize delivering high-quality work that solves clients' problems. These businesses are committed to providing the best possible service to their clients, and they are willing to go above and beyond to ensure that their clients are happy with the final product. They take the time to understand their clients' needs and goals, and they work closely with them throughout the post-production process to ensure that those needs and goals are met. Solutions-focused businesses also tend to be more flexible and adaptable than their competitors, allowing them to quickly respond to changing client needs and market conditions.
focused businesses prioritize accessibility and efficiency, often at the expense of quality. These businesses are all about making the post-production process as easy and quick as possible for their clients. They may offer fast turnaround times high-deliverable counts, or other features that make it easy for clients to get the work done quickly and efficiently. However, convenience-focused businesses may not always deliver the highest-quality work, and they may struggle to build long-term relationships with their clients.
focused businesses prioritize high-end, luxury work for clients who are willing to pay top dollar. These businesses may specialize in high-end commercials, music videos, or other types of premium content. They often work with big-name directors, cinematographers, and other industry professionals to create the most visually stunning and innovative work possible. However, prestige-focused businesses may struggle to keep up with changing market trends and may be less flexible in terms of pricing and project scope.
Of these three strategies, Transform is decidedly a solutions-focused businesses. We prioritize quality, reliability, and value, and we highly value building long-term relationships with our clients and the talent we work with. There is a need in our industry for all three types of businesses - we chose to be solutions oriented because post is our passion, and we find inherent satisfaction in doing it right. If you are a post professional, production company, agency, or business looking for a post-production partner and this resonates please reach out.