Hey There -
I’m John Monroe, the EP/Post Supervisor here at Transform. We are a remote edit house that connects agencies, brands, and creators with post talent from anywhere to make great content.
For a bit of context - Transform was born out of BL&S. That’s the production company I co-founded with Luke Lashley in 2018. We launched Transform as a separate company after developing a better way to do post. A way that’s aligned with our values and provides our clients with a better product and experience.
This discovery happened mostly out of necessity. It was March 2020, and we had to go remote. Like the rest of the industry, we found some not-so-great remote editing solutions that were functional, but clunky. We didn’t love it, but we were working again, and that’s what mattered at the time. I’m sure you can relate.
When in-person sessions came back, and clients/editors returned to the office, we couldn’t help but think remote post had the potential to change how we worked entirely. If we were being honest with ourselves, we weren’t excited about going back to the “old way” of doing things.
We believed that (if we could smooth out the kinks and make things more client/talent-friendly), remote post would allow us to offer a broader range of talent, better scheduling, and more competitive pricing. Most importantly, it would allow us to give talent a more healthy and sustainable work/life balance.
Fast forward a couple of years, and our remote workflows were super smooth. Low latency, high fidelity, color accurate, and client-friendly. We made things happen for clients like UPS and MTV that would have otherwise been impossible if we were only working in person. It seemed like a natural next step to spin off a separate company and go all-in on remote post.
So, that’s where we are now. Today, I remain a partner at BL&S, but the two companies operate separately, and my attention is dedicated to building Transform. The two companies share a studio in Austin and some of the same staff. If our connection with a production company is confusing or concerning, I would encourage you to check out our shared values (especially #6 and #11) to get a bigger understanding of what drives us.
It’s been a thrilling experience so far, and Transform is just getting started. Most of all, we are excited to remain at the forefront of remote post-production, and we feel a deep sense of responsibility to deliver our clients and talent the best post-experience they have ever had.
You can always contact me directly if you have any questions or just want to chat - I am obsessed with this trade and will bend your ear if given the chance.
John Monroe
Executive Producer
P.S. Have questions? Want to learn more? Check out our Read More