CLIENT: Southwest Airlines
DIRECTOR: Josh Holden
EP: Matt Bizer
PROD: Noise Frontier
EDITOR: Jo Huang-Zollner
COLOR: John Monroe
MIX: Joe Durniak
Transform collaborated with Luck Reunion Festival to produce a documentary-style series following up-and-coming artists before their debut at the festival. We brought on editor Jo Huang-Zollner for her extensive documentary editing experience and eye for subtle emotional moments. With hours of unscripted interviews and b-roll footage, Jo turned the material into short-form pieces that were published. The series was a success, showcasing the artists in an intimate and compelling way and generating excitement for their performances at the festival.
The series provided a glimpse into the world of these talented artists, capturing their unique personalities and giving viewers a sense of what makes them stand out. Jo Huang-Zollner's editing skills enabled her to highlight the subtle emotional moments that reveal the artists' passion for music, providing a deeper appreciation for their craft.